This glossary is made in order to know some terms of supply and demand applied in marketing.
Advertising
Noun
The activity or profession of producing advertisements for commercial products or services.
Example: ADVERTISING research, usually around K$ 200 a period was also reduced this period due to budget constraints.
es: Publicidad
Business
Noun
A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.
Example: I must move with these changes and understand them to keep my customers and stay in BUSINESS.
es: Negocio
Businessmen
Noun
A man who works in commerce, especially at executive level.
Example: An unanticipated event of the magnitude of September 11 th terrorist attacks would and did in fact rapidly alter the view of the future for both consumers and BUSINESSMEN.
es: Empresarios
Changing
Verb
Replace (something) with something else, especially something of the same kind that is newer or better; substitute one thing for (another).
Example: Many issues of strategic development are concerned with CHANGING strategy capability better to fit a CHANGING environment.
es: Cambiando
Claim
Verb
Formally request or demand; say that one owns or has earned (something).
Example: Can the authors CLAIM originality in their findings or are they (re)-discovering existing arguments?
es: Afirmar
Company
Noun
The fact or condition of being with another or others, especially in a way that provides friendship and enjoyment.
Example: He began by re-configuring the power structure by creating a COMPANY-wide marketing department to break down the power of the buying departments which were established around product lines.
es: Empresa
Developing
Adjective
Growing and becoming more mature, advanced, or elaborate.
Example: DEVELOPING market for traditional products from various regions will influence other activities like agrotourism, which is becoming more and more popular in Polish countryside.
es: Desarrollando
Devices
Noun
A thing made or adapted for a particular purpose, especially a piece of mechanical or electronic equipment.
Example: Advanced Micro DEVICES (AMD) AMD was founded in 1969 as a producer of logic chip (Wikipedia contributors, 2006a).
es: Dispositivos
Huge
Adjective
She's made a huge mistake
Example: We must also be wary of terms such as frugivore and insectivore because these food groups incorporate a HUGE variety of structural consistencies.
es: Enorme
Instantly
Adverb
She fell asleep almost instantly
Example: Since there are many sophisticated traders in the market, new pieces of relevant information are discovered by several traders INSTANTLY and a single market player is not able to make financial gains from news.
es: Instantáneamente
Launch
Verb
Start or set in motion (an activity or enterprise).
Example: Yahoo's principal suppliers are LAUNCH (for music), Overture (for search), BT in UK and SBC in USA (for broadband) and its many Advertising suppliers.
es: Lanzamiento
Marketplace
Noun
An open space where a market is or was formerly held.
Example: Furthermore, IT brings about new practices and possibilities for the organization to create and compete in the MARKETPLACE (Brown et al 2003).
es: Mercado
Packaging
Noun
The business or process of packing goods.
Example: Rembitt Ltd, a SME specialised in timber PACKAGING and component manufacturing, was introduced as an example of how the ISS approach can be managed. Rembitt has traditionally operated as a solution provider for timber PACKAGING.
es: Embalaje
Product
Noun
A product can be a service or an item.
Example: Promotion is based on the communication of a PRODUCT to potential buyers and covers.
es: Producto
Reach
Verb
He reached over and turned off his bedside light"
Example: One way to REACH this insight before the data collection would have been the implementation of a short pilot study beforehand (for the importances of pilot studies to ethogram construction see Nekaris, 2001).
es: Alcanzar
SEGMENT
Verb
Each of the parts into which something is or may be divided.
Example: The Singles SEGMENT is estimated at 776,000 and will be approximately 831,000 in 1 period's time.
es: SEGMENTO
Settings
Noun
A romantic house in a wonderful setting beside the River Wye"
Example: The Relationship between Job Performance and Job Satisfaction" quoted in Locke,A.E (Ed.), Generalizing from Laboratory to Field SETTINGS , Leington, MA: Lexington Press.
es: Ajustes
Successful
Adjective
Accomplishing a desired aim or result.
Example: Marks & Spencer followed the same SUCCESSFUL strategy for many years.
es: Exitosa
Teamed
Verb
Come together as a team to achieve a common goal.
Example: In 2001, Intel TEAMED up with Hewlett-Packard (HP) to jointly design an entirely new chip based on 64-bit architecture called Itanium, trying to kick AMD out from the next generation standards (Kirkpatrick, 2004).
es: En equipo
Technology
Noun
The application of scientific knowledge for practical purposes, especially in industry.
Example: The green revolution TECHNOLOGY promoted by them has been successful at achieving macroeconomic growth in the agricultural sector and at improving the efficiency and quality of commercial farming, but it has not helped the poorest farmers (Chambers et al, 1989).
